Data protection

We only process personal data (hereinafter mostly referred to as "data") to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there. According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as "GDPR"), "processing" is any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction. With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of processing. In addition, we will inform you below about the third-party components we use for optimization purposes and to improve the quality of use, insofar as third parties process data under their own responsibility. Our privacy policy is structured as follows: I. Information about us as the responsible party II. Rights of users and those affected III. Information on data processing I. Information about us as the responsible party The responsible provider of this website in terms of data protection law is: Dr. Melanie H. Adamek c/o OPTIMUM Medien & Service GmbH Tumblingerstr. 14 80337 Munich Germany Telephone: 089.5507760 Fax: 089.55077618 Email: mail@melanie-adamek.de The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.). II. Rights of users and data subjects With regard to the data processing described in more detail below, users and data subjects have the right to confirmation as to whether data concerning them is being processed, to information about the data processed, to further information about the data processing and to copies of the data (see also Art. 15 GDPR; to correction or completion of incorrect or incomplete data (see also Art. 16 GDPR); to immediate deletion of the data concerning them (see also Art. 17 GDPR), or, alternatively, if further processing is required in accordance with Art. 17 Para. 3 GDPR, to restriction of processing in accordance with Art. 18 GDPR; to receipt of the data concerning them and provided by them and to transmission of this data to other providers/responsible parties (see also Art. 20 GDPR) to complain to the supervisory authority if they believe that the data concerning them is being processed by the provider in violation of data protection regulations (see also Art. 77 GDPR). In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any rectification or erasure of data or restriction of processing carried out pursuant to Articles 16, 17 (1) and 18 GDPR. However, this obligation does not apply if this notification is impossible or involves disproportionate expenditure. Notwithstanding this, the user has a right to information about these recipients. Likewise, users and data subjects have the right to object to the future processing of data concerning them under Art. 21 GDPR, provided that the data is processed by the provider in accordance with Art. 6 (1) (f) GDPR. In particular, an objection to data processing for the purposes of direct advertising is permissible. III. Information on data processing The data you process when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, there are no statutory retention periods that prevent the deletion of the data and no other information is given below regarding individual processing procedures. Server data For technical reasons, in particular to ensure a secure and stable internet presence, data is transmitted to us or to our web space provider via your internet browser. These so-called server log files record, among other things, the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of each access and the IP address of the internet connection from which our website is used. The data collected in this way is stored temporarily, but not together with other data about you. This storage takes place on the legal basis of Art. 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website. The data is deleted after seven days at the latest, unless further storage is required for evidentiary purposes. Otherwise, the data is fully or partially excluded from deletion until an incident has been finally clarified. Cookies a) Session cookies We use so-called cookies on our website. Cookies are small text files or other storage technologies that are placed and saved on your device by the internet browser you use. These cookies process certain information from you to an individual extent, such as your browser or location data or your IP address. This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function. The legal basis for this processing is Art. 6 Para. 1 lit. b.) GDPR, provided that these cookies process data for the initiation or execution of a contract. If the processing does not serve the purpose of initiating or executing a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR. When you close your internet browser, these session cookies are deleted. b) Third-party cookies Our website may also use cookies from partner companies with whom we work for the purposes of advertising, analysis or the functionality of our website. Please see the information below for details, particularly on the purposes and legal basis for processing such third-party cookies. c) Removal option You can prevent or restrict the installation of cookies by setting your Internet browser. You can also delete cookies that have already been saved at any time. The steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please use the help function or documentation of your Flash player or contact the manufacturer or user support. However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website are fully usable. Customer account/registration function If you create a customer account with us via our website, we will collect and store the data you entered during registration (e.g. your name, address or e-mail address) exclusively for pre-contractual services, for the fulfillment of the contract or for the purpose of customer care (e.g. to provide you with an overview of your previous orders with us or to be able to offer you the so-called wish list function). At the same time, we then store the IP address and the date and time of your registration. This data will of course not be passed on to third parties. As part of the further registration process, your consent to this processing will be obtained and reference will be made to this data protection declaration. The data we collect will only be used to make the customer account available. If you consent to this processing, Art. 6 Para. 1 lit. a) GDPR is the legal basis for the processing. If the opening of the customer account also serves pre-contractual measures or the fulfillment of the contract, the legal basis for this processing is also Art. 6 Paragraph 1 Letter b) of GDPR. You can revoke the consent you have given us to open and maintain the customer account at any time with effect for the future in accordance with Art. 7 Paragraph 3 of GDPR. All you have to do is notify us of your revocation. The data collected in this regard will be deleted as soon as processing is no longer necessary. However, we must observe retention periods under tax and commercial law. Newsletter If you sign up for our free newsletter, the data you request for this purpose, i.e. your e-mail address and - optionally - your name and address, will be sent to us. At the same time, we save the IP address of the internet connection from which you access our website as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to send you the newsletter, describe the content in concrete terms and refer you to this data protection declaration. We use the data collected exclusively for sending the newsletter - it is therefore not passed on to third parties. The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent to the newsletter at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do this, you simply have to notify us of your revocation or click on the unsubscribe link contained in every newsletter. Contact inquiries / contact options If you contact us via the contact form or e-mail, the data you provide will be used to process your inquiry. Providing the data is necessary to process and answer your inquiry - without providing it, we cannot answer your inquiry or can only answer it to a limited extent. The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR. Your data will be deleted if your inquiry has been conclusively answered and there are no statutory retention periods that prevent deletion, such as in the case of any subsequent contract processing. User contributions, comments and reviews We offer you the opportunity to publish questions, answers, opinions or reviews, hereinafter referred to as "contributions", on our website. If you take up this offer, we will process and publish your contribution, the date and time of submission and any pseudonym you may have used. The legal basis for this is Art. 6 Paragraph 1 Letter a) GDPR. You can revoke your consent at any time with future effect in accordance with Art. 7 Paragraph 3 GDPR. All you have to do is inform us of your revocation. We also process your IP and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps if your contribution infringes on the rights of third parties and/or is otherwise unlawful. The legal basis in this case is Art. 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in any legal defense that may be necessary. Subscription to contributions If you publish contributions on our website, we also offer you the option of subscribing to any follow-up contributions from third parties. In order to be able to inform you about these follow-up articles by email, we process your email address. The legal basis for this is Art. 6 Paragraph 1 Letter a) GDPR. You can revoke your consent to this subscription at any time with effect for the future in accordance with Art. 7 Paragraph 3 GDPR. To do this, you simply have to notify us of your revocation or click on the unsubscribe link contained in the respective email. Competition We offer you the opportunity to take part in competitions via our website. If you take part in one of our competitions, the data you entered when participating will be processed without your further consent, but of course only for the purpose of carrying out and processing the respective competition. As part of the processing of the competition, we will pass on your data to the transport company commissioned to deliver the goods or to a financial service provider if the transfer is necessary for the delivery or payment of your prize. If your data is published in the event of a win, you will be informed of this in the declaration of consent. The legal basis for the transfer of data is then Art. 6 Paragraph 1 Letter b) GDPR. You can revoke your consent to the processing of data for participation in our competitions at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do so, you simply have to notify us of your revocation. Twitter We maintain an online presence on Twitter in order to present our company and our services and to communicate with customers/interested parties. Twitter is a service of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. In this respect, we would like to point out that there is a possibility that user data will be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, later access to user data may be made more difficult. We also have no access to this user data. Access is exclusively possible with Twitter. Twitter Inc. is certified under the Privacy Shield and has therefore committed to complying with European data protection standards https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active Twitter's privacy policy can be found at https://twitter.com/de/privacy Pinterest We maintain an online presence on Pinterest in order to present our company and our services and to communicate with customers/prospects. Pinterest is a service of Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA. In this respect, we would like to point out that there is a possibility that user data will be processed outside the European Union, particularly in the USA. This may result in increased risks for users, for example by making later access to user data more difficult. We also have no access to this user data. Access is solely through Pinterest. Pinterest Inc. is certified under the Privacy Shield and has therefore committed to complying with European data protection standards https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM&status=Active Pinterest's privacy policy can be found at https://policy.pinterest.com/de/privacy-policy YouTube We maintain an online presence on YouTube in order to present our company and our services and to communicate with customers/interested parties. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. In this respect, we would like to point out that there is a possibility that user data will be processed outside the European Union, in particular in the USA. This may result in increased risks for users, for example because later access to user data may be made more difficult. We also have no access to this user data. Access is exclusively possible via YouTube. Google LLC is certified under the Privacy Shield and has therefore committed to complying with European data protection standards https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active YouTube's privacy policy can be found at https://policies.google.com/privacy LinkedIn We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. We would therefore like to point out that there is a possibility that user data will be processed outside the European Union, particularly in the USA. This may result in increased risks for users, for example by making later access to user data more difficult. We also have no access to this user data. Access is solely available to LinkedIn. LinkedIn Corporation is certified under the Privacy Shield and has therefore committed to complying with European data protection standards https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active LinkedIn's privacy policy can be found at https://www.linkedin.com/legal/privacy-policy Facebook To promote our products and services and to communicate with interested parties or customers, we operate a company presence on the Facebook platform. We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Facebook's data protection officer can be reached via a contact form: https://www.facebook.com/help/contact/540977946302970 We have regulated joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, can be accessed under the following link: https://www.facebook.com/legal/terms/page_controller_addendum The legal basis for the resulting and below processing of personal data is Art. 6 Paragraph 1 Letter f of GDPR. Our legitimate interest lies in the analysis, communication, sale and promotion of our products and services. The legal basis can also be the user's consent to the platform operator in accordance with Art. 6 Paragraph 1 Letter a of GDPR. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 Paragraph 3 GDPR. When our online presence is accessed on the Facebook platform, Facebook Ireland Ltd., as the operator of the platform in the EU, processes the user's data (e.g. personal information, IP address, etc.). This user data is used to obtain statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as to create user profiles. Based on these profiles, Facebook Ireland Ltd. is able, for example, to advertise to users both inside and outside of Facebook based on their interests. If the user is logged into their Facebook account at the time of the visit, Facebook Ireland Ltd. can also link the data to the respective user account. If the user contacts us via Facebook, the personal data entered by the user on this occasion will be used to process the request. We delete the user's data provided that the user's request has been conclusively answered and there are no statutory retention periods, such as in the case of subsequent contract processing. Facebook Ireland Ltd. may also set cookies to process the data. If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the browser settings, but by the corresponding settings in the Flash Player. If the user prevents or restricts the installation of cookies, this may mean that not all Facebook functions are fully usable. More information on the processing activities, how to prevent them and how to delete the data processed by Facebook can be found in Facebook's data policy: https://www.facebook.com/privacy/explanation It cannot be ruled out that processing by Facebook Ireland Ltd. may also be carried out via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA. Facebook Inc. has submitted to the "EU-US Privacy Shield" and thereby declares that it adheres to EU data protection regulations when processing data in the USA. https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active Instagram We operate a company presence on the Instagram platform to promote our products and services and to communicate with interested parties or customers. We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Instagram's data protection officer can be reached via a contact form: https://www.facebook.com/help/contact/540977946302970 We have regulated joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, can be accessed under the following link: https://www.facebook.com/legal/terms/page_controller_addendum The legal basis for the resulting processing of personal data and the processing reproduced below is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest is in the analysis, communication, sale and promotion of our products and services. The legal basis can also be the user's consent to the platform operator in accordance with Art. 6 Paragraph 1 Letter a of GDPR. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 Paragraph 3 GDPR. When our online presence on the Instagram platform is accessed, Facebook Ireland Ltd., as the operator of the platform in the EU, processes the user's data (e.g. personal information, IP address, etc.). This user data is used to obtain statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as to create user profiles. Using these profiles, Facebook Ireland Ltd. is able, for example, to advertise to users within and outside of Instagram based on their interests. If the user is logged into their Instagram account at the time of the access, Facebook Ireland Ltd. can also link the data to the respective user account. If the user contacts us via Instagram, the personal data entered by the user on this occasion will be used to process the request. We will delete the user's data provided that the user's request has been conclusively answered and there are no statutory retention periods, such as in the case of subsequent contract processing. Facebook Ireland Ltd. may also set cookies to process the data. If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the browser settings, but by setting the Flash Player accordingly. If the user prevents or restricts the installation of cookies, this may mean that not all Facebook functions can be fully used. More information about the processing activities, how to stop them, and how to delete the data processed by Instagram can be found in Instagram's data policy: https://help.instagram.com/519522125107875 It cannot be ruled out that processing by Facebook Ireland Ltd. may also be carried out by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA. Facebook Inc. has submitted to the "EU-US Privacy Shield" and thereby declares that it complies with EU data protection regulations when processing data in the USA. https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active Social media linking via graphic or text link We also advertise presences on the social networks listed below on our website. Integration is done via a linked graphic of the respective network. The use of this linked graphic prevents a connection to the respective server of the social network from being automatically established when a website that has a social media application is accessed in order to display a graphic of the respective network itself. The user is only redirected to the service of the respective social network by clicking on the corresponding graphic. After the user has been redirected, information about the user is collected by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA. This initially includes data such as IP address, date, time and page visited. If the user is logged into their user account on the respective network during this time, the network operator may be able to assign the information collected from the user's specific visit to the user's personal account. If the user interacts via a "Share" button on the respective network, this information may be saved in the user's personal user account and may be published. If the user wants to prevent the information collected from being directly assigned to their user account, they must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly. The following social networks are integrated into our site by links: Facebook Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA. Privacy policy: https://www.facebook.com/policy.php EU-US data protection certification (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active twitter Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA Privacy policy: https://twitter.com/privacy EU-US data protection certification (“EU-US Privacy Shield”) https://www.privacyshield.gov/…0000TORzAAO&status=Active Pinterest Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA. Privacy policy: https://policy.pinterest.com/de/privacy-policy EU-US data protection certification (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM&status=Active YouTube Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. Privacy policy: https://policies.google.com/privacy EU-US data protection certification (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Activ LinkedIn LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA. Privacy policy: https://www.linkedin.com/legal/privacy-policy EU-US data protection certification (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active “Facebook” social plug-in We use the plug-in of the social network Facebook on our website. Facebook is an Internet service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”. Through certification under the EU-US Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active), Facebook guarantees that EU data protection regulations are also adhered to when processing data in the USA. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in improving the quality of our website. Facebook provides further information about the possible plug-ins and their respective functions at https://developers.facebook.com/docs/plugins/. If the plug-in is stored on one of the pages of our website that you visit, your Internet browser downloads a representation of the plug-in from Facebook's servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded. If you are logged in to Facebook while visiting one of our websites with the plug-in, the information about your specific visit collected by the plug-in will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. If you use the so-called "Like" button on Facebook, for example, this information will be saved in your Facebook user account and possibly published via the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your internet browser to prevent the Facebook plug-in from being blocked from loading. Facebook provides further information about the collection and use of data as well as your rights and protection options in this regard in the data protection information available at https://www.facebook.com/policy.php. 1 & 1 IONOS WebAnalytics We use the data protection-compliant analysis tool 1&1 WebAnalytics, a web analysis service of 1&1 Internet SE, Elgendorfer Straße 57, 56410 Montabaur ("1&1"). 1&1 uses its 1&1 WebAnalytics service to evaluate user behavior on our websites and logs the usage data mentioned above. According to 1&1, cookies are not used for this purpose. The information about your use of our websites is usually transferred to a 1&1 server and stored there anonymously. 1&1 compiles anonymous reports on website activities using the usage data determined. According to 1&1, your IP address is also anonymized by 1&1 WebAnalytics and only processed in an abbreviated form to exclude any reference to you personally. We have concluded a contract for order processing (AVV) with 1&1 Internet SE for the web analysis service in accordance with the EU General Data Protection Regulation (GDPR). 1&1 Internet SE thus confirms to its customers that the data is processed securely on the servers of 1&1 Internet SE. More information on how 1&1 WebAnalytics works can be found at https://hilfe-center.1und1.de/hosting/online-marketing-c10085303/1und1-webanalytics-c10082682/vorteile-von-1und1-webanalytics-a10784875.html and which information is recorded here: https://hilfe-center.1und1.de/hosting/online-marketing-c10085303/1und1-webanalytics-c10082682/in-1und1-webanalytics-erfasste-informationen-a10796041.html Google Analytics We use Google Analytics on our website. This is a web analysis service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”. Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations are also adhered to when processing data in the USA. The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website. Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. With this function, Google shortens the IP address within the EU or EEA. The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet. Google states that it does not link your IP address to other data. In addition, Google provides further information on data protection at https://www.google.com/intl/de/policies/privacy/partners, for example on the options for preventing data use. In addition, Google offers a so-called deactivation add-on with further information on this at https://tools.google.com/dlpage/gaoptout?hl=de. This add-on can be installed with common Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on tells the Google Analytics JavaScript (ga.js) that information about visits to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. You can of course also find out whether and which other web analysis services we use in this privacy policy. Google Analytics Remarketing Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising. You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/ The data collected in your Google account is summarized solely on the basis of your consent, which you can give or withdraw to Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged into your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 Paragraph 1 Letter f of GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de Facebook Pixel Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversions. This makes it possible to track the behavior of page visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data. The use of Facebook Pixel is based on Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/ You can also deactivate the "Custom Audiences" remarketing function in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ Google Maps We use Google Maps on our website to display our location and to create directions. This is a service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”. Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations are also adhered to when data is processed in the USA. In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when you access our website. If you access the Google Maps component integrated into our website, Google stores a cookie on your device via your internet browser. In order to display our location and create directions, your user settings and data are processed. We cannot rule out the possibility that Google will use servers in the USA. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in optimizing the functionality of our website. Through the connection to Google established in this way, Google can determine which website your request was sent from and to which IP address the directions should be sent. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details can be found above under the heading "Cookies". In addition, the use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=de and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html. Google also offers further information at https://adssettings.google.com/authenticated https://policies.google.com/privacy. Google reCAPTCHA We use Google reCAPTCHA on our website to check and prevent interactions on our website through automated access, e.g. by so-called bots. This is a service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google". Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations are also adhered to when processing data in the USA. This service enables Google to determine which website a request is sent from and which IP address you are using to use the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information that is necessary to offer and guarantee this service. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in the security of our website and in preventing unwanted, automated access in the form of spam or similar. Google offers further information on the general handling of your user data at https://policies.google.com/privacy. Google Fonts We use Google Fonts on our website to display external fonts. This is a service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”. Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations are also adhered to when processing data in the USA. In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in the optimization and economic operation of our website. The connection to Google established when you access our website enables Google to determine which website your request was sent from and to which IP address the display of the font is to be sent. Google offers further information at https://adssettings.google.com/authenticated https://policies.google.com/privacy, particularly on the options for preventing data use. GOOGLE search function ("CSE") We use the "Google Custom Search Engine" (CSE) for full-text searches on the website. "CSE" is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter "Google". Google is certified under the "EU-US Privacy Shield" and thus guarantees compliance with EU data protection regulations when processing data in the USA. https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active "CSE" enables a full-text search for content on our website. This search function is accessed via a "Google Custom Search" search box. The legal basis for this is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the user-friendliness of the website. The function is integrated unchanged as a software module from Google on our website. If the search is activated by entering a search term, Google loads the information searched for using a plug-in. At the same time, the terms entered by the user and the user’s IP address are transmitted to Google in order to execute the search and display the search results. If the user is logged into their existing Google account at the time of the search, Google can assign the information collected to the associated user profile. Google offers further information, in particular on the options for preventing data use, at the following links: https://policies.google.com/privacy https://adssettings.google.com/authenticated YouTube We use YouTube on our website. This is a video portal of YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”. YouTube is a subsidiary of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”. Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google and thus also its subsidiary YouTube guarantee that EU data protection regulations are also adhered to when processing data in the USA. We use YouTube in connection with the “Enhanced Data Protection Mode” function to be able to show you videos. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the “Enhanced Data Protection Mode” function means that the data specified below is only transmitted to the YouTube server when you actually start a video. Without this "Extended Data Protection", a connection to the YouTube server in the USA is established as soon as you visit one of our websites on which a YouTube video is embedded. This connection is necessary in order to be able to display the respective video on our website via your Internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time, and the website you visited. In addition, a connection is established to Google's "DoubleClick" advertising network. If you are logged in to YouTube at the same time, YouTube assigns the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account. For the purpose of functionality and to analyze usage behavior, YouTube permanently stores cookies on your device via your Internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by setting your Internet browser. More information on this can be found above under "Cookies". Google provides further information about the collection and use of data as well as your rights and protection options in this regard in the data protection information available at https://policies.google.com/privacy. Amazon affiliate program We use the AMAZON affiliate program on our website. This is a service provided by Amazon Europe Core S.à rl, 5 Rue Plaetis, L -2338 Luxembourg. Amazon.de advertisements are placed on our website via the AMAZON affiliate program. If you click on one of these advertisements, you will be redirected to the corresponding offer on the AMZON internet portal. If you then decide to purchase the advertised product there, we will receive a “referral commission” from Amazon. Amazon uses cookies to enable this service. With the help of these cookies, Amazon can track that you have been redirected from our website to the AMAZON internet portal. Amazon offers further data protection information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in ensuring the processing and payment of our commission claims by Amazon. If you do not agree to this processing, you have the option of preventing the storage of cookies by setting your Internet browser. You can find more information about this above under "Cookies". Google AdWords with Conversion Tracking We use the advertising component Google AdWords and so-called conversion tracking on our website. This is a service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google". Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations are also adhered to when processing data in the USA. We use conversion tracking to promote our offer in a targeted manner. The legal basis is Art. 6 Paragraph 1 Letter f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website. If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and are not used to personally identify you. If the cookie is still valid and you visit a specific page on our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you were then redirected to our website. Using the information collected in this way, Google creates statistics for us about visits to our website. In addition, we receive information about the number of users who have clicked on our ad(s) and the pages of our website that are subsequently accessed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way. You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. The steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. Google also offers further information on this topic, and in particular on the options for preventing data use, at https://services.google.com/sitestats/de.html http://www.google.com/policies/technologies/ads/ http://www.google.de/policies/privacy/. Google AdSense We use Google AdSense to integrate advertisements on our website. This is a service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”. Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations are also adhered to when processing data in the USA. Google AdSense stores cookies and so-called web beacons on your device via your internet browser. This enables Google to analyse how you use our website. The information collected in this way, along with your IP address and the advertising formats displayed to you, is transmitted to Google in the USA and stored there. Google may also pass this information on to contractual partners. However, Google states that your IP address will not be merged with other data about you. The legal basis is Art. 6 Paragraph 1 Letter f) of GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details about this above under the heading "Cookies". Google also offers further information at https://policies.google.com/privacy https://adssettings.google.com/authenticated, particularly on the options for preventing data use. MailChimp - Newsletter We offer you the option of registering for our free newsletter via our website. To send newsletters, we use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as "The Rocket Science Group". Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active, The Rocket Science Group guarantees that EU data protection regulations are also adhered to when processing data in the USA. In addition, The Rocket Science Group offers further data protection information at http://mailchimp.com/legal/privacy/. If you sign up to receive our newsletter, the data requested during the registration process, such as your email address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be saved. As part of the further registration process, your consent to the sending of the newsletter will be obtained, the content will be described in detail and reference will be made to this data protection declaration. The newsletter subsequently sent via The Rocket Science Group also contains a so-called tracking pixel, also known as a web beacon. With the help of this tracking pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any further links contained in the newsletter. In addition to other technical data, such as the data of your IT system and your IP address, the data processed in this process is stored so that we can optimize our newsletter offer and respond to the wishes of readers. The data is therefore used to increase the quality and attractiveness of our newsletter offer. The legal basis for sending the newsletter and the analysis is Art. 6 Para. 1 lit. a.) GDPR. You can revoke your consent to receive the newsletter at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do this, you simply have to notify us of your revocation or click on the unsubscribe link contained in each newsletter. Sample data protection declaration of the law firm Weiß & Partner